Discover the Creative Journey Behind Mischievous
We invite you to explore the distilled creation process behind Mischievous, a luxury fashion brand concept designed for the audacious and playful.
Let us commence by defining our intended market segment. Mischievous appeals to a new generation of high-end consumers who are shifting away from the pomp, pretentiousness and formality of traditional luxury brands. With a cheeky and unapologetic edge, this brand dares its clientele to embrace their rebellious side.
The name was chosen for its boldness and memorability, embodying a provocative, daring brand identity that commands attention in a crowded marketplace.
To cultivate our audience, we first crafted the brand's DNA. Mischievous is an art project embodied in a fashion label — playful, daring, and experimental. It takes calculated risks with its edgy yet polished designs and draws on avant-garde aesthetics to produce pieces that defy convention. As a contemporary cultural brand, it is not afraid to court controversy, staying true to its name by breaking norms in both fashion and business. Mischievous is a naughty child set free.
Brand taglines that encapsulate the brand DNA include:
Let’s begin by crafting our wordmark.
To break conventions, we must first understand them. The choice of a serif typeface nods to the world of traditional luxury, capturing an ironic counterpoint that embodies the brand’s irreverent spirit.
In contrast, a sans-serif font tells a different story — it feels overly refined and restrained, lacking the edge that we desire.
While our wordmark is clean yet striking, there is an untapped opportunity to communicate our brand’s essence.
The Mischievous brand is both playful and cunning. Imagine removing the traditional tittles (the dots over the “i”s) and replacing them with a hand-drawn dash of red.
This doesn’t fully convey our brand DNA at first glance. The dash, while intriguing, could also be interpreted as speed — a connection we want to avoid as it could associate us with sportswear.
What if we retained the tittles but infuse them with a striking red hue, hinting at our brand’s wicked side?
The rounded tittle shapes are now more pronounced; however, they exude a sense of innocence and purity that doesn't align with the brand's DNA. This logo exudes professionalism, perhaps more fitting for a B2B enterprise.
What if we took a more literal approach, illustrating the essence of the brand itself?
While the grinning mouth captures attention, it risks feeling too explicit, potentially leaving little room for customers to form a personal connection with the brand's deeper meaning. Instead, we want our audience to imagine the smile — inviting them to engage and resonate with the meaning behind it.
The smiling icon also presents challenges in certain contexts, like retail signage, where a cleaner, more versatile symbol would perform better amidst visual competition.
Let’s simplify it.
We retained the captivating devilish eyes and introduced a powerful logo — one that works seamlessly across all possible environments and preserves its character on both black and white backgrounds.
While brand consistency is paramount, many companies limit themselves to a single brand asset. This is a critical mistake.
Developing multiple brand assets provides a powerful competitive edge, enabling you to craft a more immersive Brand Universe. This is tremendously important, yet many companies lack one, limiting how widely and deeply your fanbase can engage with your brand. Our approach amplifies branding versatility, enables complementary elements to seamlessly integrate into products, continually weaves the brand narrative and intrigues your audience.
Not everyone needs to recognize these secondary assets immediately — that’s a major element of their allure. They foster an exclusive connection, cultivating loyalty in existing fans who feel part of a coveted inner circle while sparking curiosity among potential brand converts.
Our unique, artistic philosophy to crafting your Brand Universe is yet another signature advantage of having your bespoke project commissioned by Nakada Design.
So, how may we capture all of these benefits? Let’s introduce a brand mascot and for now, we'll name him Mr. M. This character will serve as an engaging extension of your brand, adding depth, distinguishing yourself from competitors, and visualizing the brand’s DNA.
The elegance of Mr. M lies in its simplicity because the clean, minimalist design ensures instant recognition even on smaller screens, where clarity and visibility are paramount. This makes the character particularly well suited for social media platforms.
Mr. M can be effortlessly deployed across a wide range of customer touch points, from digital to physical interactions, ensuring its presence is felt everywhere.
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Imagine the rich possibilities of Mr. M in marketing campaigns. The character has infinite potential, ensuring the Mischievous audience remains engaged and invested in the brand. This dynamic quality is often overlooked, yet it is crucial: a brand is never static. It must be alive, continually growing and cultivating enduring connections with its community.
World-class branding is the key differentiator between an ordinary business and a potential billion-dollar brand, which is why the savvy invest in the very best. Blending fine artistry with sharp business acumen, Nakada Design is the crème de la crème. Inquire for a complimentary consultation to discover the potential of your story.