How We Work
Our approach is artistic, and our process, methodic:
We typically complete a branding project in these stages:
1. Immersion
Our journey begins with a complete discovery of your company conducted in close collaboration with your team. We aim to to become one with your company by understanding your challenges, opportunities, and aspirations. Together, we explore the nuances of your culture, competitors (their strengths, weaknesses, similarities, and differences), industry trends, target audience, and future ambitions.
Through this discovery, we recognize that branding does not exclusively reside within the domain of marketing; it is intrinsically tied with your overarching business strategy.
2. Brand Story & Manifesto
We uncover the story that makes you truly unique: your brand DNA. This includes shaping your purpose, mission, and unique value proposition into a powerful strategic narrative for maximum emotional impact. Our foundation comprises your positioning statement and key business statements (Who, What, Why, How). This is the essence of your existence.
3. Brand Strategy & CultureWe craft your brand’s positioning and develop your transformative “big idea.” This strategy is seamlessly connected to a distinct culture, articulating your brand’s identity with clarity, emotional resonance, and actionable principles. By anchoring your values, vision, and story, we create a brand that attracts loyal customers and top-tier talent.
4. Verbal Identity
With your strategy codified, we craft your brand’s voice persona. We define shared vocabulary, key messages, and signature phrases designed to leave a lasting impression. These spearhead statements — your catchphrases, mottos, and key messages — become the words that make your brand unforgettable. Imagine overhearing someone in an elevator talking about your brand; we set the foundation for that conversation.
5. Visual Identity
We began with a vision board to ensure you are on the same page as us in the truest sense. We then sharpen every detail until we have a comprehensive visual system that is uniquely you. Now, it’s the magical moment when you see your brand emerge. Building on the foundation of the immersion process, we designed your logo, typography, color palette, imagery, photography style, graphic elements, and even an auditory logo.
6. Look & Feel
For those seeking maximum impact and ROI, we extend our expertise to product development, user experience design, customer experience design, and social media content — they’re critical to shaping how your customers feel about you. Whether guiding your in-house team or creating these elements for you, we ensure a seamless and consistent brand experience, all from a single point of contact.
7. Implementation & Reflection
Your brand is not isolated to marketing; it’s how customers feel every time they interact with you. From product design to messaging, employee behavior to customer touch points, almost everybody in your company is affecting your brand, with every interaction shaping your brand image. We help you assess and refine these elements, ensuring your brand is consistently elevated across every channel and advancing your mission. We then ask a key question: What is the reputation you created?
8. Growth
To sustain momentum, we ideate and execute innovative marketing campaigns that uphold your brand’s consistency and impact. Whether guiding your in-house team or managing the process end-to-end, we provide ongoing consultancy, design support, art direction, digital experiences and implementation to ensure all execution stays true to your brand. This is vital to safeguarding the brand you’ve invested so carefully in from actions that may damage its reputation.
As a premium firm our unyielding philosophy is to craft exceptional projects with the finest level of service.
Explore our work and
inquire for a complimentary consultation and discover the transformative artistry of Nakada Design for your brand.
